Customer Relationship Management Business Drivers and Benefits

• empowers management with a real-time pipeline and forecasting so they can build and focus on high-profit, sustainable relationships
• empowers staff with customer intelligence and best practices to increase their likelihood of successful transactions
• increases customer acquisition, retention, loyalty, and profitability by integrating information across the enterprise
• enables executives and management to gain customer insight

Customer Relationship Management Risks

• Effective internal controls must be in place to prevent customer information from becoming scattered across databases and servers.
• CRM can be associated with significant revenue cycle or application and architectural security issues, especially for organizations subject to the provisions of the US Sarbanes-Oxley Act (SOX).
• Simply installing a CRM system is only the beginning. Successful implementations start with a carefully defined organization-wide CRM strategy.

Why Use the Customer Relationship Management Evaluation Center?

• Compare which products adequately support the right mix of your enterprise's marketing, sales force automation, customer service, partner management, and other requirements.
• Evaluate features and functions that support a methodical approach to sales and marketing functions.
• Understand how each product supports your Internet sales and analytics requirements.
• Compare the advantages and disadvantages of hosted solutions versus on-site CRM implementations.
• Access listings for vendors you may not know about—or that you may not have considered.

Research Articles

Vendor White Papers Related to Customer Relationship Management (CRM)
(on www.tecwhitepapers.com)

News Related to Customer Relationship Management (CRM)