Media

Abstract: From small business to global enterprise, social media has taken the corporate world by storm, and it’s here to stay. So what is social media? And how do you decide where it fits in your online strategy? This white paper aims to offer users a social media “kit” which can help answer these questions.

Abstract: The media industry is undergoing radical change, driven in large part by new technologies such as the Internet, online publishing, and digital broadcasting. And at the heart of the industry is intellectual property. As the number of media and delivery channels explodes, you need to know how to manage rights inventory, license revenue streams, and royalty payments—efficiently and profitably.

Abstract: Deluxe Media Services supplies the world’s best-known film, music, and games companies with solutions for manufacturing and distributing packaged media. But in each country where Deluxe has operations, it was using a different electronic data interchange (EDI) provider and value-added network to exchange critical business documents. Learn about the problems this caused, and the EDI solution Deluxe chose to solve them.

Abstract: In the white paper crm and the socially-empowered customer, you can find out how to use social media like twitter, facebook, linkedin, youtube, web...

Abstract: Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.

Abstract: Albert Lee, executive director of technology at New York Media, thought he already knew everything he needed to know about outsourcing. Throughout his career, outsourcing has always meant mismanaged offshore teams that replaced onshore talent “all in the name of saving a few dollars.” Find out why—and more importantly, how—he overcame his prejudices.

Abstract: The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising sales characterize the newspaper market. There is hardly any capacity for new magazines, while new media and changed consumer habits are fragmenting the market. Consequently, gaining the loyalty of your customers and increasing your company’s attractiveness is crucial—now more than ever.

Abstract: Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, 'How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?'

Abstract: A parts distributor had poorly used space and storage media with limited material visibility resulting in frequent stock-outs. To replace its old warehouse management system (WMS), the company decided to redesign its existing storage space and media in order to improve picking and replenishing efficiency and to reduce inventory carrying and material handling costs. Find out how a logistics modeling and design tool helped.

Abstract: Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.

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Abstract: Rising costs, stagnating circulation figures, and ever-increasing competition for advertisers—times have never been tougher for newspaper and magazine publishers. It takes reliable, up-to-the-minute information to deliver the products and high-quality service your customers demand. But all too often, business processes span multiple departments and information technology (IT) systems, slowing responsiveness and impeding access to crucial facts and figures.

Abstract: Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.

Abstract: The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

Abstract: Software vendor Net Perceptions and CRM gurus Peppers and Rogers Group have joined forces to develop co-branded media products covering the use of technology to create personalized, one-to-one relationships.

Abstract: For over a decade, SAP has offered industry-specific applications, starting with oil and gas and utilities solutions. Media, insurance, chemicals, banking, and public sector offerings have followed, highlighting SAP's lesser-known side as a market-oriented provider of industry-tailored solutions.

Abstract: Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling of site visitors to support media analysis, merchandizing and segmentation.

Abstract: This article provides hints for the design of e-learning courses with regard to target audience, navigation, objectives, motivation, media, interactivity, assessment, aesthetics, tool selection, and evaluation.