The Customer Relationship Management Vision: It Starts with Relationships

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The Customer Relationship Management Vision: It Starts with Relationships
Michael Chuchmuch - September 16, 2009

An alarming number of companies get on the wrong track when creating a customer relationship management (CRM) vision. Outlined here are four steps that take the mystery out of what makes an effective CRM vision. The secret? It’s all about people and relationships. ..

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