Consumer Nondurable

Abstract: The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

Abstract: Traditionally, the consumer packaged goods supply has been driven to market mostly by upstream manufacturers. But progressive companies are realizing the enduring value of being driven by the market, and they are starting to use demand as a guiding light.

Abstract: Business process automation is all very well and good. After all, nothing succeeds like success, especially automated success. But what is the effect of automation on the consumer, that most unpredictable of systems?

Abstract: As major retailers increase their share of the market and exploit technology for business process improvement, consumer packaged goods (CPG) manufacturers risk losing ground in the market place, if they cannot meet retailers demands for compliance.

Abstract: The drive towards private labels has many impacts on the industry. A consumer packaged goods manufacturer's business strategy must recognize this and deal with the opportunities and threats it creates.

Abstract: Don't expect to see this all happen in the year 2000, much software development must occur and standards must be decided upon prior to generic consumer electronic integration.

Abstract: Consumer packaged goods (CPG) companies have made big investments in data collection and integration. But, much of the data from their IT systems hasn’t been well analyzed or used. What’s needed is a new generation of business intelligence (BI) tools that can integrate cross- and inter-enterprise processes and data. Learn how BI can help you make better decisions, change business processes, and drive overall performance.

Abstract: The effort needed to manage a non-durable consumer goods company is more strenuous than ever. Business issues such as expanding product portfolios, complex distribution channels, and compliance requirements can impede your ability to compete in the global supply chain. Does your current business application enhance your sales and marketing, and enable demand-driven supply chains? Learn what you need to compete—and win.

Abstract: While consumer products manufacturers are relatively recent adopters of lean programs, they are already achieving value through a firm commitment to understanding how lean will affect their business processes. Those who are eager to begin the lean journey, however, must learn how to prioritize the metrics that matter, and frequently measure them in order to monitor the effectiveness of the program. Discover why it works.

Abstract: As competitive pressures on consumer products (CP) companies rise, the industry is reaching the limits of business as usual. CP companies must look to increased collaboration with retailers, partners, and suppliers as a way to build and improve on the core cycles of planning and forecasting. And the blueprint for expanded collaboration and increased automation? The adaptive business network.

Abstract: The pressure to generate demand for consumer products is constantly increasing. Whether managing customer relationships, achieving increased sales, or introducing new products, the area of marketing expenditure is complex and prone to error. That’s why you need a solution drawing together all the activities needed to analyze, plan, sell, execute, validate, and evaluate your products in a closed-loop process.

Abstract: Business-to-business (B2B) selling has proven to be more intricate than business-to-consumer (B2C) selling, as B2B involves dealing with longer-term contracts and complex products with specific requirements that are not needed in the consumer world.

Abstract: In today’s global marketplace, subtle and complex changes in consumer relationships can directly impact your brand equity, owing mainly to an unprecedented glut in information. Add to this consumer expectations for seamless, consistent service, and you’ll find it a challenge to attract, serve, and retain your customers. So how can you transition intelligently to the e-customer relationship management (CRM) model today?

Abstract: With retailers trying to stem consumer migration, and consumer-packaged goods (CPG) manufacturers striving to achieve sustainable growth and profitability, retailer and manufacturer joint value propositions can increase inventory turns, improve cash flow, and increase revenue and profits. However, joint value propositions involve more than retailer-specific packaging or unique products. For ultimate success, a different way of doing business is required.

Abstract: For many consumer packaged goods (CPG) companies, the environment is too complex to implement a new business process without upgrading the IT systems that support that process. Taking a consumer approach to upgrading can help. You need to seek out solutions that fit your CPG environment, can keep up with continual innovation, and more. But you always need to be thinking ahead. Learn more about developing an IT roadmap.

Abstract: Microsoft aims to assist users understand privacy issues by embedding privacy agents into its web browser

Abstract: While most organizations have some integrated sales and marketing (ISM) elements in place, few have adopted a comprehensive approach. To achieve this, they must identify an ideal goal, establish a supply chain strategy, and then work methodically toward that objective. While the appropriate path to achieve ISM differs from company to company, there are a few key steps that can help simplify the process.

Abstract: Software technologies can provide a single point of entry for prospects and health plan providers to educate new or renewing prospects on the full value of each offering. Behind the scenes, these technologies can also record all prospect preferences to allow sales, marketing, advertising, and product development to benefit from more targeted offerings and personalized messaging, at greatly reduced costs.